to your next promotion.

The marketing career game. Five minutes a day of real scenarios, ten kingdoms to master and mentors who actually make you laugh. From Intern to CMO.

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10 kingdoms
13 mentors
5 minutes a day

How it works

Learn it like a game. Use it at work tomorrow.

Pick where you want to land

Head of Creative, CMO, founder. Tell us your goal and your industry, and we build your path around it.

Play five minutes a day

Swipe calls, ad battles, budget games and real scenarios with examples from your own industry.

Reach the summit

Every module is a mountain. Pass the Promotion Review at the top, earn your raise and climb the next one.

Madame Hook introducing the Creative Strategy kingdom — Meet your mentor

Ad Arena question comparing two headlines — Play real scenarios

Correct answer feedback with XP earned — Learn why it works

Dress yourself wardrobe with a city bike — Dress for the job you want

Explore the app

Look inside before you climb.

Tap through the screens to see how a lesson, a mentor and your company fit together. The game opens in the app, with the Founding 1,000 offer.

The kingdoms

Ten kingdoms. One marketing career.

Each kingdom is a craft with its own mentor, its own mountains and its own Promotion Reviews. Go deep in one, or go wide like a CMO.

Live

Performance Marketing

Read the numbers that matter, find the leak and split a budget like a pro.

MentorCoach Bidwell

Live

Creative Strategy

Turn audience insight into one sharp idea and hooks that stop the scroll.

MentorMadame Hook

Live

Copywriting

Headlines, benefits and calls to action that people actually click.

MentorPenny Punchline

Live

Go to Market

Pick your ICP (Ideal Customer Profile), your motion and your beachhead.

MentorGeneral Launch

Live

Brand and Positioning

Own a place in the mind and keep sales and marketing telling one story.

MentorBaron von Brand

Live

Sales

Discovery, objections and next steps that really happen.

MentorCarla Closewell

Live

Revenue Operations

Funnels, CAC (Customer Acquisition Cost), LTV (Lifetime Value) and clean handoffs.

MentorOtto Ops

Live

Creative Production

From brief to every format, and thirty assets from one shoot day.

MentorDirector Reel

Live

AI for Marketing

Prompt like a creative director and keep humans in charge.

MentorUnit 7B

At Manager rank

Leadership and Finance

Defend budgets in the CFO's language and lead through hard calls.

MentorThe Chair

Season 2

Content and Organic

Search, social and content that compounds.

MentorThe Algorithm Oracle

Season 2

Account Strategy

Grow the clients you already have.

MentorMentor coming soon

Season 2

Lifecycle and Analytics

Retention, journeys and the data behind them.

MentorMentor coming soon

The mentors

Mentors with opinions. And a sense of humor.

Every kingdom has a mentor who coaches you, roasts your wrong answers and signs your promotion letter.

Klimb, 3D character — **Klimb**Your career guideHi! I'm Klimb. Let's get you that promotion.

Coach Bidwell, 3D character — **Coach Bidwell**Paid media drill sergeantWelcome to the gym, rookie. In here we lift budgets and drop CPAs.

Madame Hook, 3D character — **Madame Hook**Creative strategy divaDarling. You have three seconds to impress me. Two. One.

Penny Punchline, 3D character — **Penny Punchline**Copy chiefFair warning: I will cut half of what you write. Including this sentence.

General Launch, 3D character — **General Launch**Go to market commanderA launch without a plan is a parade, not an invasion.

Baron von BrandKeeper of positioningA logo is not a brand, darling. A logo is a hat.

Carla Closewell, 3D character — **Carla Closewell**Queen of discoveryMy rule is ABC: Always Be Curious. Closing comes after.

Otto Ops, 3D character — **Otto Ops**Chief of clean dataYour CRM is a crime scene and I am the forensics team.

Director Reel, 3D character — **Director Reel**Chaos film directorCUT! Oh, the new crew. Welcome to the set!

Unit 7B, 3D character — **Unit 7B**Slightly overconfident AII am 97% confident. The other 3% is vibes.

The Chair, 3D character — **The Chair**Boardroom chairwomanSit down. You have ten minutes and I have already read your deck.

The Algorithm Oracle, 3D character — **The Algorithm Oracle**Arrives in Season 2The feed has spoken. You are not ready. Yet.

The Guru, 3D character — **The Guru**Professional myth spreaderJust post every day and the algorithm will love you. (Bust this myth.)

More game than course

Every lesson pays. Spend it on your climb.

Grow your company

Turn your coins into a startup. Hire a team, equip the office and move from the garage to the HQ tower.

Your company office in the HQ side quest

Be anyone. Even a coffee mug.

Pick a person, a fox, an alien or a light bulb, then unlock outfits, bags, bikes and cars as you get promoted.

Character picker with people, animals, aliens and objects

Leagues and streaks

Weekly leagues named after the funnel, from Impression to Champion. Show up daily and keep the flame alive.

Fix it before the review

Every mistake comes back in a Fix-it Round, so you practice what you missed before your Promotion Review.

Pricing

Start for €1. Climb faster with Pro.

Founding 1,000

Founding member

For our first 1,000 subscribers.

€1for your first month

Then €7.99 a month, or €67.12 a year. Cancel anytime.

Claim my spot

2 kingdoms of your choice
Unlimited lessons and hearts
Founding member badge
Exclusive founder outfit

Pro

For people serious about the next title.

€7.99€67.12a montha year, about €5.59 a month

Get Pro

Unlimited lessons and hearts
All 10 kingdoms and new seasons
Promotion Reviews and certificates
Full wardrobe and every ride

Team license

For marketing teams and companies.

€6per learner a month, from 10 seats

See team packages

Everything in Pro for each learner
Team dashboard and skill gaps
Team leagues and challenges
Custom kingdoms as an add on

Klimb Kingdoms

Create your own kingdom for your team or brand.

from €3,90090 day Kingdom Pilot

See packages and examples

Built from your content and brand
Your own mentor character
Swap content and characters easily
Talk to sales for a proposal

Compare all features

Feature	Founding member	Pro	Team license
Lessons a day	Unlimited	Unlimited	Unlimited
Kingdoms	2 of your choice	All 10	All 10 plus custom
Hearts	Unlimited	Unlimited	Unlimited
Fix-it Rounds and Review Rift
Promotion Reviews and certificates	In your 2 kingdoms
Grow your company (HQ)
Wardrobe and rides	Full	Full	Full
Team dashboard	No	No
Custom kingdom and mentor	No	No	Add on

Prices in euros. The Founding 1,000 offer applies to the first 1,000 subscribers, one per person: 2 kingdoms for your first month at €1, then monthly or yearly.

Get the app

Ready to climb?

KLIMB is coming to iPhone and Android. Play the full demo in your browser today, and we'll email you the moment the app and your Founding 1,000 spot are ready.

Coming soon on theApp Store Coming soon onGoogle Play

Explore the app

Questions

Good questions, short answers.

Who is KLIMB for?

Marketers at every stage: students and career switchers, juniors who want to move faster, and leads preparing for their next title. You tell us where you are and we start you at the right level.

How does the €1 offer work?

The first 1,000 subscribers get their first month for €1, with access to 2 kingdoms of their choice. After that it moves to Pro at €7.99 a month or €67.12 a year, unless you switch or cancel.

Can I cancel anytime?

Yes. You can cancel in your app store account at any time, and you keep Pro until the end of the period you paid for.

When does the app launch?

We're finishing the iPhone and Android apps now. You can play the full demo in your browser today. Write to us and we'll let you know on launch day.

Can you build a kingdom for my company?

Yes, that's Klimb Kingdoms. We design onboarding, training and academies around your content, your brand and your own mentor. Write to hello@klimb.academy.

Who made KLIMB?

KLIMB is made in Hamburg by marketers who have run creative teams, launches and budgets for over ten years, and who wished learning the job felt this good.